Portfolio

INI-008

·Rejeitada

AI to write social media replies

Júlia Mendes · MarketingCustomer-facingCriticality MediumAutonomy: Fully autonomous
46Overall

Automatic evaluation

Generated by Aieval · opinionated analysis
Business Value35
AI Quality30
Security70
Privacy70

Opinion

Initiative rejected. AI usage here is unnecessary — replies to positive comments can be solved with 5 rotating templates. Adding autonomous generative AI on a public channel without moderation is disproportionate to the problem.

Aieval qualifies and recommends — the final decision is always human.

Gaps

2
  • KPIs missing
  • No moderation plan

Risks

2
  • Inappropriate response on high-visibility public channel
  • AI unnecessary — problem solvable with templates

Recommendations

2
  • Reconsider AI usage — templates solve the case
  • If proceeding, keep human in the loop

Discovery

Answers collected during intake

Problem
Speed up replies to Instagram comments.
Objective
Automatically reply to positive comments.
Impacted users
Followers (~500k)
Vendor / model
OpenAI · Generative LLM
Data used
Public comments
Integrations
Meta Graph API
KPIs
No KPI defined
Estimated cost
$5,000
Risk flags
Uses PII: NoCustomer-facing: YesProduction access: NoExternal sharing: Yes